Higher Diploma in Digital Marketing

2 Years

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Higher Diploma in Digital Marketing

Higher Diploma in Digital Marketing

Course

Higher Diploma in Digital Marketing

Faculty

Business Management

    Programme Structure

     

    Year 1 - Module

    1. Business Communications
    2. Introduction to Marketing
    3. Fundamentals of Business Management
    4. Managing Information Systems
    5. Introduction to Digital Marketing
    6. Mobile and Social Media Marketing
    7. Email Marketing
    8. Website Design and Optimization

    Year 2 - Module

    1. Consumer Behavior in Digital Environment
    2. Content Marketing
    3. Search Engine Optimization
    4. Display and Video Advertising
    5. Digital Marketing Insights and Analytics
    6. Digital Innovation and Entrepreneurship
    7. Digital Strategy and Planning
    8. Project

    Awarding Body

     

    Faculty : Business Management

    Location : Colombo

    Subject Area : Marketing

    Duration : 2 Years