MSc Strategic Marketing

15 Months

MSc Strategic Marketing

Course

MSc Strategic Marketing

Faculty

Business Management
    The programme aims to provide a high quality and professionally relevant postgraduate experience. The programme has been designed to support and develop critical appreciation of how marketing theories, procedures and practices are designed and deployed in the business world.Graduates of the programme will be equipped with the necessary skills and knowledge for a multi-disciplinary approach to marketing.
     

    Programme Structure :

     

    Stage 1

    • Consumer Behaviour: Knowing your Consumer
    • Strategic Global Marketing
    • Modern Marketing Research

    Stage 2

    • Multi-Channel Strategic Marketing
    • Effective Brand and Advertising Management
    • Sales and Key Account Management

    Stage 3

    • Dissertation

    Entry Criteria :

     
    • Bachelor’s Degree in Business Management or Marketing
    • Bachelor’s Degree in other Disciplines with 2-3 Years Experience
    • Professional Qualification with 5 Years Work Experience
    • 5 Years Managerial Work Experience
     

    Awarding Body

    Cardiff Metropolitan University

    Faculty : Business Management

    Category : Postgraduate

    Location : Colombo
    Jaffna
    Kandy
    Kurunegala

    Subject Area : Business Management

    Duration : 15 Months

    ICBT Campus